SUCCESS!
AEON, Japan’s largest retail group, used to have a traveling petting zoo at the AEON shopping Mall to promote their business. In a ground-breaking public decision, they cancelled the display because they decided that they could no longer support the use of animals in such an activity.
lonely dolphin HONEY
"The plight of a lonely dolphin and dozens of penguins that have been abandoned in a derelict aquarium in Japan since the start of the year sparked protests this week, with activists and ordinary Japanese alike calling for the animals to be saved..."
Cruelty Free Beauty
Cruelty Free Beauty(CFB) Campaign - Major Cosmetic Brands in Japan Declared to End Animal Testing One After Another!